betting exchange
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Smarkets is a betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events. The company was founded in 2008 by a team of finance and software engineering professionals and is backed by a consortium of private investors. As an exchange, Smarkets facilitates peer-to-peer betting where users set their own odds and bet against each other not only before an event starts but right up until the end of any event.
Matchbook is a sports betting exchange who claims to have liquid markets and low commissions to offer all punters a competitive advantage over betting with a regular bookmaker or other betting exchange alternatives. Matchbook has been in operation since 2004 and primarily focuses on US sports. However, the company was acquired in 2011 by a group of investors with background in the UK sports wagering and banking sectors and their goal is to become a similarly significant player in the European and Asian betting markets.
BETDAQ is the second largest sports betting exchange in the world. BETDAQ is operated by Ladbrokes International plc. BETDAQ matches in excess of £75 million worth of bets around the world each week and they provide markets for a range of international sporting events at a starting rate of 5% commission.
Betfair is one of the first betting exchanges. Founded in 1999 and launched in 2000, Betfair offers a wide range of sports and markets and a huge selection of events, whether pre-match or in-play. Betfair is currently, and by far, the market leader in terms of number of users and volume – more than 950,000 users and more than 7 million transactions per day, despite being the betting exchange with the highest base commission rate.
Following very successful and long lasting 0% commission action Matchbook reported substantial growth in liquidity and starts to present itself as a real competition to Betfair service, which is on its best way to lose the market by continuously raising their commission rates.
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