Sharp bookmakers and soft bookmakers – definition, difference and perspectives
The gambling market is nowadays strongly divided into two completely separate group of services/sportsbooks – the sharp ones and the soft ones.
Below you will find some major characteristics of the services belonging to the particular group as well as examples of the sportsbooks from each group.
1. Sharp bookmakers
- Automatic odds movements
- Convergent odds movements between sharp bookmakers
- Rapid odds movements in response to market changes (in seconds)
- Profit based on high turnover and low marigin
- Bettors accounts are not limited
- Difficult to extract value from these bookmakers
- Rapid expansion on the Asian/European markets
most of the other asian bookmakers.
2. Soft bookmakers
- Manual odds movement (trader changes odds)
- Odds might substantially differ between bookmakers belonging to this group, even creating
- Frequent arbitrages
- Slow odds correction in response to market changes (in minutes)
- Profit based on recreational players, playing accumulators and gamblers
- Bettors accounts are limited, if player is an arber or professional
- Easy to extract value from these bookmakers
- Target gamblers but suffers from extended expansion of asian bookmakers
As mentioned above nowadays we observe ongoing growth of asian bookmakers and their expansion on european market. Will their business model and offer bring them ultimate success over old, estabilished european marks like Bwin, William Hill or Ladbrokes? Will the latter services change their policy and start to resemble asians policy? Time will tell.
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